on us
Let's go back a few years.
It all started in 2017, Yuval and Tal were two friends who served together in the army in a special unit.
The extreme sports field has always spoken to us in every aspect, whether it's skiing or riding dirt bikes and bicycles.
So after a lot of thought and especially passion, we decided to create our own brand. And what is the common theme for all types of extreme sports, you ask? The goggles. We decided to create a brand that will speak and reflect through your eyes our intense desire and passion for extreme sports.
We created an idea with one simple foundation: the customer is the brand. The community is the heart of the brand, and that will never change. After all, the first customers were friends, and that's how we like to think of it.
So, we opened the lines of communication with you, our customers. We threw away the conventions, ignored the 'traditional' company structures and set out to create our own line of binoculars with the extreme sports community at its heart.
The result? Different binoculars for all extreme sports that combine everything you've been looking for in your binoculars so far:
We created an idea with one simple foundation: the customer is the brand. The community is the heart of the brand, and that will never change. After all, the first customers were friends, and that's how we like to think of it.
So, we opened the lines of communication with you, our customers. We threw away the conventions, ignored the 'traditional' company structures and set out to create our own line of binoculars with the extreme sports community at its heart.
The result? Different binoculars for all extreme sports that combine everything you've been looking for in your binoculars so far:
- Magnet technology for quick and easy lens replacement
- Highest quality to maintain eye health
- Style and design that no one will be able to take their eyes off of you