on us

Home for athletes in Israel

Our story

Let's go back a few years.
It all started in 2017 – Yuval and Tal, two friends who served together in a special unit in the army, found themselves together again – this time not in military territory, but in another territory: the world of extreme sports.

Skiing, mountain biking, surfing, running – the field has always been burning in us.
As people who live and breathe sports, we quickly realized that there is something fundamental that affects the entire training or competition experience: the glasses.

SWIFT and that's how it was born
The first house in Israel dedicated entirely to athletes.
A brand that understands the exact needs of professional and amateur athletes alike, and believes that everyone deserves the same standard.

We don't just develop glasses – we build a community.
And this is the first community of its kind in Israel that connects professional athletes with those just starting out – all together, in the same movement, in the same home.

We provide sponsorships, accompany athletes, collaborate with sports clubs from all fields, and each of our products is built with real feedback from the field – from the people who actually use it.

So what is SWIFT?

• This is a real home for extreme sports enthusiasts in Israel.

• It's a brand built on community, equality, and a passion for sports.

• These are high-performance sports glasses, adapted to the Israeli face, and advanced vision technologies.

• This is a vision: to unite all athletes in Israel – no matter what sport or at what level – into one, winning community.

We don't just see the way – we also pave it together.
Welcome home.